Persuasion: Advances Through Meta Analysis Mike Allen

ISBN: 9781572730663

Published: January 1st 1998

Unknown Binding

280 pages


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Persuasion: Advances Through Meta Analysis  by  Mike     Allen

Persuasion: Advances Through Meta Analysis by Mike Allen
January 1st 1998 | Unknown Binding | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 280 pages | ISBN: 9781572730663 | 9.67 Mb

This work examines the status of persuasion research, evaluates the theoretical bases of claims about particular message effects, quantifies the magnitude of effects attributable to message features and refines the prescriptions offered to advocatesMoreThis work examines the status of persuasion research, evaluates the theoretical bases of claims about particular message effects, quantifies the magnitude of effects attributable to message features and refines the prescriptions offered to advocates designing messages.



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