The Survey Handbook Arlene Fink

ISBN: 9781452213941

Published: October 1st 2002

ebook

184 pages


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The Survey Handbook  by  Arlene Fink

The Survey Handbook by Arlene Fink
October 1st 2002 | ebook | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 184 pages | ISBN: 9781452213941 | 4.47 Mb

Fink explains the different types of survey instruments and the activities that constitute a typical survey and demonstrates how to organize surveys and estimate their costs. In addition, she discusses such techniques as what types of questions toMoreFink explains the different types of survey instruments and the activities that constitute a typical survey and demonstrates how to organize surveys and estimate their costs.

In addition, she discusses such techniques as what types of questions to ask in pilot tests, how to relate survey costs to needs for personnel and time, and how to execute a management plan and a budget for a survey.--Gerald Albaum, University of Oregon, review in Journal of Marketing ResearchNew to this edition: The characteristics and uses of qualitative surveys The steps in a content analysis of qualitative data Survey ethics, including the ethical principles to use in survey development and the characteristics of survey research misconduct The main components of an informed consent form



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